Gaining Google Juice

Search Engine Optimisation in Hitchin

The prime objective of SEO (search engine optimisation) is to position your website at the top of the search lists because the higher you are on the list the more chance you'll have of being clicked on. Nobody, however, can guarantee you the top place (and you should be wary of anyone who does) as the Google algorithm is a highly guarded secret that is constantly evolving and improving.

Keyword Research

Companies used to adopt names such as A1 Couriers or  A&B Carpentry simply because they would appear at the beginning of local phone directories. This doesn't carry over into the web world as search engines generate their results in terms of relevancy instead of alphabetically. SEO is all about finding the right search terms for your industry and keeping up to date with current search trends. Therefore conducting a detailed keyword research is an essential procedure that must be performed before starting any web marketing campaign.

Usability

 
Don't you hate it when you go to a website and can't find the particular page you were looking for? Our usability testing will ensure your site is well structured, easy to navigate and complies to your target audience's expectations. Keeping your visitors happy will keep them returning.
 

Hitchin's SEO Experts

 
Search engine optimisation is the most effective method of advertising online. Top positions for highly searched phrases will provide exceptional results and create a huge awareness of your business or brand. We are experienced in working on local, regional and national search terms to suit all business needs. Feel free to contact us for more information on how you can benefit from our SEO services.